services
PR Services
Public relations can be the most powerful tool in the marketing communicator’s arsenal. Choosing a skilled public relations partner is an important first step toward generating market awareness.
Tango Group strongly believes that PR is a fundamental element of your overall business strategy. That’s why we design all communications programs to meet your business objectives.
Whether performing daily media relations, writing a compelling press release or delivering your message through social channels, Tango Group brings a level of strategic thinking and hands-on experience that distinguishes our firm and our clients within the marketplace.
PR Capabilities
- Analyst relations
- Article development and placement
- Company and product backgrounders
- Corporate positioning & messaging
- Editorial calendar tracking
- Internal communications
- Media list development and maintenance
- Media relations
- Press release/announcement programs
- Product launches
- Public relations strategy
- Social channel development
- Speaking opportunities
- Thought leadership programs
- Trade show participation
- White papers
Marketing Communications Services
The primary role of your marketing communications program is to put a face and voice to your company. Effective execution is critical to fulfilling your communications objectives.
From architecting an integrated marketing communications program to copywriting a traditional sales brochure or direct e-mail message, Tango Group manages the process from concept through production. We also track results to evaluate the effectiveness of your projects and programs – sticking with what works, making adjustments as needed.
Marketing Communications Capabilities
- Collateral development
- Copywriting
- E-mail marketing programs
- Messaging and positioning
- Product/service launches
- Trade show/event planning
- Video scripting and production management
- Web content
