Tango Group client App Express is launching this week at SXSW. The affordable, do-it-yourself app builder for small and medium-sized businesses makes it fast, easy and cost-effective for SMBs to engage customers and grow their businesses with powerful mobile apps. The robust features of App Express uniquely solve the hard business problems for SMBs, such as payments, appointment scheduling, messaging and marketing with coupons, deals and social sharing.
There is a growing opportunity for SMBs to build customer loyalty with local mobile consumers. According to a recent study conducted by comScore, 49 percent of smartphone and tablet owners are using apps to find local information.
“More than ever, consumers are using their smartphones and tablets to make purchasing decisions within a 10- to 20-mile radius of their location,” said Mary Beth Brendza, chief executive officer, App Express. “Until now, cost and complexity have all but locked SMBs out of the mobile app marketplace. Priced for the small-business wallet, App Express levels the mobile app playing field for SMBs, enabling them to be where their customers are looking, increase operational efficiencies, and leverage their local edge to compete with national and Internet businesses. App Express allows SMBs to run their business from their pocket.”