The latest data from SMB DigitalScape, the powerful data collection and analysis engine that gauges the state of digital media and commerce among small and medium-sized businesses, indicates only 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn.
“SMBs worldwide are falling behind consumers in the digital commerce arena,” said Neal Polachek, industry expert. “There’s a tremendous opportunity for SMB aggregators and resellers to bridge this gap, but it will require strategic commitment and solid execution.”
Developed by vSplash, SMB DigitalScape has analyzed more than 1 million SMB websites around the world in 14 countries, including more than 700,000 in the U.S. BIA/Kelsey and vSplash recently announced a strategic partnership for the distribution of SMB DigitalScape data in the United States.
BIA/Kelsey and vSplash previously released the following findings from SMB DigitalScape:
- Six out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.
- 74.7 percent of SMB websites lack an email link on their home page for consumers to contact the business.
- 65.7 percent of SMB websites lack a form-fill option to enable consumers to request information.
- 93.3 percent of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones.