Raining Roses

In just over a week, millions of loved ones around the world will celebrate Valentine’s Day. And there is a ton of commerce at stake – greeting cards, flowers, chocolates, diamonds – to name just a few of the ways in which valentines will say “I Love You.”

According to the 2013 Valentine’s Day spending survey conducted by BIGinsight for the National Retail Federation, the average person in the U.S. is planning to spend $130.97 on candy, cards, gifts and more, up from $126.03 last year with total spending estimated to reach $18.6 billion. Nearly 10 percent or $1.8B will say “I Love You” by connecting with a florist and buying those deep red roses, the symbols of romantic love and enduring passion.

While this all sounds rosy, many local, independent florists may not feel so peachy on February 15. That’s because many of the estimated 24,000 florists operating in the U.S. are not prepared to provide their prospective customers with a digitally engaging experience. Instead, many potential customers will find that the websites of local florists aren’t what they were hoping for.

According to vSplash’s SMB DigitalScape data, only a handful of florists offer websites that meet today’s best practices. In fact, nearly three quarters of florist websites are not optimized to offer the customer an optimal mobile experience, which means they will lose out on prospective business from the 41% of smartphone owners and 47% of tablet owners who will use their devices to shop for gifts this Valentine’s Day.And if the customer is in a hurry, watch out – 82% of florist websites won’t load in under 3 seconds.

Download Infographic here.

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