ConnectivitySM, a leading software provider of customer intelligence and engagement solutions for businesses, announced today that it has secured $6.35 million in Series A funding. The financing was led by Greycroft Partners, with participation by Rincon Venture Partners, Daher Capital, Double M Partners, TenOneTen Ventures, Eytan Elbaz and SLP Ventures.
The funds will enable Connectivity to accelerate planned enhancements to its powerful customer intelligence platform, which allows businesses to manage online interactions with their customers, segment customers and identify their best ones, understand customer interests and benchmark themselves against their closest competitors.
Connectivity, which is also the parent company of popular local search sites YellowBot.com and weblocal.ca, changed its name from Solfo to align its brand with the company’s vision of facilitating meaningful intelligence-driven connections between businesses and their customers.
Read more: http://prn.to/1mEnTYy.