‘BIA/Kelsey NOW’ to Examine the Rise of the Local On-Demand Economy, June 12, San Francisco

From ride sharing and hospitality to house cleaning, odd jobs and roadside assistance, consumers, workers and investors are enthusiastically joining the local on-demand economy (LODE). BIA/Kelsey NOW, June 12, in San Francisco, will examine the rise of LODE and its implications for brands, service providers, local media and local workforces.

“At BIA/Kelsey NOW, we’ll sit down with the leaders in today’s customer experience, contract and customer management services, as well as upstarts who are tearing down the silos between media channels to ‘close the loop’ on the marketing cycle,” said Conference Chair Mitch Ratcliffe, senior analyst, digital media strategist, BIA/Kelsey. “We’re excited about the more intimate format of this one-day program, which has been designed to stimulate an interactive exchange of ideas among some of the most influential companies and individuals focused on LODE opportunities.”

LODE Funding Sets the Stage

Collectively, LODE startups garnered more investment dollars in 2014 than any other market segment, raising $2.6 billion in venture capital (source: CB Insights). Meanwhile, the sector’s growth continues with recent rounds closed by a number of companies whose executives will be speaking at BIA/Kelsey NOW, including DocuSign ($233M, Series F, May 2015), Breezeworks ($5M, Series A, Nov. 2014), Urgent.ly ($1.2M, Convertible Note, Oct. 2014) and Flint Mobile ($9.4M, Series C, Oct. 2014).

At BIA/Kelsey NOW, investors will discuss LODE opportunities and priorities during a special investment roundtable featuring William Hsu, Co-Founder and Partner, Mucker Capital; James Joaquin, Co-Founder, Obvious Ventures; Rick Prostko, Managing Director, Comcast Ventures; and Rob Siegel, General Partner, XSeed Capital.

Read more about the speakers and the agenda here: http://bit.ly/1FkncQW.

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