Retail SMBs Nurturing Customer Relationships with Digital Tools

Retail SMBs (small and medium-sized businesses in the retail vertical industry segment) are highly oriented toward digital media, according to a new report by BIA/Kelsey titled, “Retail SMBs – Advertising & Marketing Trends.” Retail SMBs surveyed reported they planned to spend 43 percent of their total ad budget on digital media in the 12 months following the survey. This puts retail SMBs at the same high level of digital allocation as franchise SMBs, which reported plans to spend 42.9 percent of total ad budget on digital.

The report, which is based on data from BIA/Kelsey’s Local Commerce Monitor™ survey, explores the marketing and promotion spending behavior, advertising preferences and future marketing plans of retail SMBs (retail shops, stores and hair salons).

Read more about it here:

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