Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Empyr, the fast-growing online-to-offline (O2O) marketing platform, recently announced Coupons.com, LivingSocial, Microsoft and Swagbucks have joined its rapidly growing partner network.

Being able to show attribution from when a consumer sees an offer online to when they make an in-store purchase has remained one of the largest unsolved opportunities on the web. Empyr has closed this loop through partnering with the major credit card associations to capture qualified in-store purchases in real-time. This eliminates the need for coupons, vouchers and loyalty cards.

Empyr uses this offline purchase data as the foundation for its platform, but there’s more to Empyr than just data. It also has contracted with thousands of offline businesses like restaurants and retail stores that have agreed to provide in-store offers, such as 10% cash-back and have also agreed to pay a bounty for any website or app that sends them a consumer who makes a purchase. Websites and apps use Empyr’s API to display these offers and earn a commission from every qualified purchase.

Most websites and apps have tapped into online monetization tactics like CPC and CPM but very few have capitalized on online-to-offline (O2O) because of the challenges with capturing offline purchase data and developing a critical mass of offline advertisers. Empyr’s card linked offers platform solves both of these issues and is quickly becoming the go-to option for generating revenue from offline commerce.

Read more here.

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