Vya, a leading provider of simplified local marketing systems for distributed organizations, today announced it has expanded the regulatory compliance features of its marketing research management system for bank marketers. The enhanced features will help reduce costs associated with regulatory compliance by automating tasks related to cobranding activities and disclosures, direct mail and email opt-outs, and sponsorship and membership requests.
“The cost of regulatory compliance continues to rise for bank marketers, and the cost for non-compliance can be even higher,” said Kandi O’Connor, COO of Vya. “Our expanded compliance features are intended to lessen some of the burden on bank marketers by automating certain compliance-related tasks. These automated processes not only help reduce costs, they also provide verifiable records required to demonstrate compliance.”