Vya, a leading provider of simplified local marketing systems for distributed organizations, recently announced the latest release of its creative production management systems, enabling users to seamlessly route, approve and track progress on creative projects with an upgraded user experience and enhanced reporting capabilities.
Vya’s creative production management systems offer a robust alternative for users of the IBM Marketing Operations OnDemand (MOOD) system, previously known as Unica Marketing Operations OnDemand, which will no longer be supported by IBM, effective June 30, 2017.
Optional integration with Vya’s marketing resource management (MRM) system results in an end-to-end solution—from creative project management and digital asset management through production and distribution to the field.
“Whether it’s a one-page holiday card sent to 100 people or a comprehensive campaign with multiple interrelated pieces, the latest release of our creative production management system will help all stakeholders, regardless of their role, work more efficiently than ever, simplifying the creative process,” said Kandi O’Connor, COO of Vya. “And because Vya is committed to actively developing and supporting our creative production systems, users are assured they will have the most advanced solution available now and in the future.”
