Navads Selected by Shell as Global Provider of Location Data Management

Navads (@Navads), the leading provider of location content to the databases that power the navigation and mapping industry, recently announced it has been selected by Shell as its global provider of location data management services. Under the agreement, Navads will provide location data management for 35,000 of Shell’s fuel retail locations worldwide, ensuring optimal visibility for … Continue reading Navads Selected by Shell as Global Provider of Location Data Management

BIA/Kelsey Forecasts Mobile Local Ad Revs to Reach $4.5B in 2014

U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. In its Annual U.S. Local Media Forecast (2013-2018), the firm projects mobile local ad revenues to more than triple over the next five years, reaching $15.7 billion in 2018. According to the forecast, total U.S. mobile … Continue reading BIA/Kelsey Forecasts Mobile Local Ad Revs to Reach $4.5B in 2014