Navads Selected by Shell as Global Provider of Location Data Management

Navads (@Navads), the leading provider of location content to the databases that power the navigation and mapping industry, recently announced it has been selected by Shell as its global provider of location data management services. Under the agreement, Navads will provide location data management for 35,000 of Shell’s fuel retail locations worldwide, ensuring optimal visibility for … Continue reading Navads Selected by Shell as Global Provider of Location Data Management

Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Empyr, the fast-growing online-to-offline (O2O) marketing platform, recently announced Coupons.com, LivingSocial, Microsoft and Swagbucks have joined its rapidly growing partner network. Being able to show attribution from when a consumer sees an offer online to when they make an in-store purchase has remained one of the largest unsolved opportunities on the web. Empyr has closed this loop … Continue reading Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Shout About Us Unveils Reputation Management for Digital Agencies, Media Companies and Other Resellers

Shout About Us, provider of online review management to multi-location brands and local businesses through reseller-partners, today introduced a private-label version of its ReviewNavigator software for digital marketing agencies, media companies and other resellers that serve the marketing needs of local businesses. ReviewNavigator features an easy-to-use set of state-of-the-art digital tools for generating online reviews … Continue reading Shout About Us Unveils Reputation Management for Digital Agencies, Media Companies and Other Resellers

Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor™ study. Hispanic consumers are far more likely to use mobile devices (tablet and smartphone) for local shopping than non-Hispanic consumers. According to the study’s findings, nearly a quarter (23.6 percent) of Hispanic consumers reported … Continue reading Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study