Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor™ study. Hispanic consumers are far more likely to use mobile devices (tablet and smartphone) for local shopping than non-Hispanic consumers. According to the study’s findings, nearly a quarter (23.6 percent) of Hispanic consumers reported … Continue reading Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study