Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Empyr, the fast-growing online-to-offline (O2O) marketing platform, recently announced Coupons.com, LivingSocial, Microsoft and Swagbucks have joined its rapidly growing partner network. Being able to show attribution from when a consumer sees an offer online to when they make an in-store purchase has remained one of the largest unsolved opportunities on the web. Empyr has closed this loop … Continue reading Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

BIA/Kelsey Report on Loyalty and Transaction Marketing Explores Investment, Revenue Streams, Competition and Merchant Adoption

According to a new report by BIA/Kelsey, investors have poured more than $222 million into the loyalty and transaction marketing space since 2008, with expectations for significant revenue growth from merchant services, loyalty incentives, commissions, transaction processing and other areas. The report titled, “The New Marketplaces: Loyalty & Transaction Marketing,” offers an in-depth look at the … Continue reading BIA/Kelsey Report on Loyalty and Transaction Marketing Explores Investment, Revenue Streams, Competition and Merchant Adoption

New BIA/Kelsey Report Emphasizes ‘Localization’ Opportunity for National Mobile Ad Campaigns

BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new foundation report which explores the advantages, performance indicators and challenges in location-based mobile advertising. "From National to Local: Mobile Advertising Zeros In" profiles top players, examines best practices, and determines the best opportunities for growth and value generation in … Continue reading New BIA/Kelsey Report Emphasizes ‘Localization’ Opportunity for National Mobile Ad Campaigns