Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Empyr, the fast-growing online-to-offline (O2O) marketing platform, recently announced Coupons.com, LivingSocial, Microsoft and Swagbucks have joined its rapidly growing partner network. Being able to show attribution from when a consumer sees an offer online to when they make an in-store purchase has remained one of the largest unsolved opportunities on the web. Empyr has closed this loop … Continue reading Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor™ study. Hispanic consumers are far more likely to use mobile devices (tablet and smartphone) for local shopping than non-Hispanic consumers. According to the study’s findings, nearly a quarter (23.6 percent) of Hispanic consumers reported … Continue reading Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study