Navads Selected by Shell as Global Provider of Location Data Management

Navads (@Navads), the leading provider of location content to the databases that power the navigation and mapping industry, recently announced it has been selected by Shell as its global provider of location data management services. Under the agreement, Navads will provide location data management for 35,000 of Shell’s fuel retail locations worldwide, ensuring optimal visibility for … Continue reading Navads Selected by Shell as Global Provider of Location Data Management

Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Empyr, the fast-growing online-to-offline (O2O) marketing platform, recently announced Coupons.com, LivingSocial, Microsoft and Swagbucks have joined its rapidly growing partner network. Being able to show attribution from when a consumer sees an offer online to when they make an in-store purchase has remained one of the largest unsolved opportunities on the web. Empyr has closed this loop … Continue reading Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Shout About Us Unveils Reputation Management for Digital Agencies, Media Companies and Other Resellers

Shout About Us, provider of online review management to multi-location brands and local businesses through reseller-partners, today introduced a private-label version of its ReviewNavigator software for digital marketing agencies, media companies and other resellers that serve the marketing needs of local businesses. ReviewNavigator features an easy-to-use set of state-of-the-art digital tools for generating online reviews … Continue reading Shout About Us Unveils Reputation Management for Digital Agencies, Media Companies and Other Resellers

80% Independent Pizzerias Not Offering Online Ordering

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Data from PMQ Pizza Magazine shows that market share of independent pizzerias in the US is down 25% since 2010, while that of top chains is up as much.   Top chains are making it increasingly easier for customers to place orders, by leveraging online and mobile initiatives such as 1-click ordering, text ordering, advance ordering (by which a … Continue reading 80% Independent Pizzerias Not Offering Online Ordering

Raining Roses

In just over a week, millions of loved ones around the world will celebrate Valentine’s Day. And there is a ton of commerce at stake – greeting cards, flowers, chocolates, diamonds – to name just a few of the ways in which valentines will say “I Love You.” According to the 2013 Valentine’s Day spending … Continue reading Raining Roses

New BIA/Kelsey Report Emphasizes ‘Localization’ Opportunity for National Mobile Ad Campaigns

BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new foundation report which explores the advantages, performance indicators and challenges in location-based mobile advertising. "From National to Local: Mobile Advertising Zeros In" profiles top players, examines best practices, and determines the best opportunities for growth and value generation in … Continue reading New BIA/Kelsey Report Emphasizes ‘Localization’ Opportunity for National Mobile Ad Campaigns