Advice Interactive Chooses Shout About Us for Custom Response to Online Reviews

Shout About Us recently announced its ReviewNavigator software has been selected by full-service digital marketing agency Advice Interactive Group to bring the power of personalized, intelligent management of online customer reviews to Advice’s brand and local business clients. The agreement includes Shout About Us’ EZ Response™ patent-pending technology for single-dashboard response to all major review sites … Continue reading Advice Interactive Chooses Shout About Us for Custom Response to Online Reviews

Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Empyr, the fast-growing online-to-offline (O2O) marketing platform, recently announced Coupons.com, LivingSocial, Microsoft and Swagbucks have joined its rapidly growing partner network. Being able to show attribution from when a consumer sees an offer online to when they make an in-store purchase has remained one of the largest unsolved opportunities on the web. Empyr has closed this loop … Continue reading Empyr Adds 4 Major Partners to Its Online-to-Offline (O2O) Marketing Platform

Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor™ study. Hispanic consumers are far more likely to use mobile devices (tablet and smartphone) for local shopping than non-Hispanic consumers. According to the study’s findings, nearly a quarter (23.6 percent) of Hispanic consumers reported … Continue reading Hispanic Consumers Outpace Non-Hispanics in Use of Social, Mobile for Local Shopping – BIA/Kelsey Study

Protecting Your Social Media Channels

Jeep and Burger King’s social media channels were recently hacked raising awareness of the importance of keeping social networks secure. While small businesses have less of a chance of being the target of hackers, there is still a significant security risk if you don’t protect or even know your own social media passwords. Small businesses, … Continue reading Protecting Your Social Media Channels