Online Learning Consortium Announces Partnerships with Open SUNY and Drexel University Online

The Online Learning Consortium (OLC) just announced two new partnerships. The first is with the State University of New York’s Open SUNY Center for Online Teaching Excellence (COTE) and Center for Professional Development (CPD). This alliance will initially focus on providing access to Open SUNY’s instructional design certificate program through the OLC Institute. In addition, …

OLC’s Online Learning Journal Celebrates 20 Years in Publication

The Online Learning Consortium (OLC) is celebrating the 20th anniversary of its scholarly journal, Online Learning (OLJ), which has been publishing important research in online learning for scholars, practitioners, administrators, and policy makers around the world, since 1996. "For two decades, Online Learning has remained committed to our mission to promote the development and dissemination of …

‘Best-in-Track’ Sessions for OLC’s Upcoming Blended Learning Conference Point to Education’s Digital Future

The Online Learning Consortium today announced the “Best-in-Track” sessions for its 12th Annual Blended Learning Conference and Workshop (#Blend15), which takes place July 7-8, in Denver, Colorado. The theme of this year’s conference is “Blended Learning: Leading Education’s Digital Future.” The two-day conference program includes a variety of featured sessions, interactive workshops, information sessions, vendor …

Retail SMBs Nurturing Customer Relationships with Digital Tools

Retail SMBs (small and medium-sized businesses in the retail vertical industry segment) are highly oriented toward digital media, according to a new report by BIA/Kelsey titled, “Retail SMBs – Advertising & Marketing Trends.” Retail SMBs surveyed reported they planned to spend 43 percent of their total ad budget on digital media in the 12 months …

‘BIA/Kelsey NOW’ to Examine the Rise of the Local On-Demand Economy, June 12, San Francisco

From ride sharing and hospitality to house cleaning, odd jobs and roadside assistance, consumers, workers and investors are enthusiastically joining the local on-demand economy (LODE). BIA/Kelsey NOW, June 12, in San Francisco, will examine the rise of LODE and its implications for brands, service providers, local media and local workforces. “At BIA/Kelsey NOW, we'll sit …

BIA/Kelsey: Automotive Businesses to Spend $15.1B on Local Advertising in 2015

In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA/Kelsey estimates automotive organizations will spend more than $15.1 billion on local advertising in 2015, representing 11.1 percent of the $137.9 billion total local advertising market. Of this amount, 77 percent is expected to be allocated to traditional media. BIA/Kelsey estimates 33.9 …

ADP Chairman Laura Hill Becomes First Woman Elected Mayor of Southlake, Texas

Chairman of the Board of the Association of Directory Publishers (ADP) and Co-Owner of Downey Publishing Laura Hill was elected Mayor of Southlake, Texas, on Saturday, May 9. She is the first woman to be elected to this post in this suburban city in the Dallas-Fort Worth metropolitan area, where she defeated her opponent with …

Association of Directory Publishers Announces 2015 Gold Book Award Winners

The Association of Directory Publishers (ADP) recently announced the winners of the 2015 Gold Book Awards competition, held in conjunction with the ADP Annual Convention and Partners Trade Show, last month, in Orlando, Florida. The Gold Book Awards are presented annually to recognize outstanding directory products and marketing innovations in the Yellow Pages industry. More than …

Mobile Will Grab 11.5% of Total Local Media Revenues by 2019 – BIA/Kelsey

In the spring update to its U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S. to grow from $6.7 billion in 2015 to $18.2 billion in 2019, representing a 28.5 percent compound annual growth rate (CAGR). According to the forecast, mobile is driving most of the change in digital media, …

Online Learning Consortium and MERLOT Merge Scholarly Journals

The Online Learning Consortium (OLC) and the Multimedia Educational Resource for Learning and Online Teaching (MERLOT) community of the California State University recently announced they will combine efforts to expand scholarly research in the field of online education, with the merger of the journal Online Learning (formerly JALN) and the Journal of Online Learning and Teaching …